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    Ram, Wolverine design truck-inspired boots to honor skilled trades


    Designers from two Michigan brands have collaborated to design work boots inspired by trim levels of the Ram 1500 pickup trucks that are meant to honor skilled trades workers.

    The five-pair, U.S.-made collection from Rockford-based footwear and clothing brand Wolverine is now available online for pre-orders to ship in mid-October. For each pair pre-ordered, $10 will go to SkillsUSA, a nonprofit organization focused on supporting the next generation of skilled tradespeople. On Labor Day, 100% of the revenue from the shoes will go to SkillsUSA.

    “A lot of it is the American worker. … That’s a big part of obviously our truck customers, and they are the people that have built and will build America,” Jeff Summers, head of advertising for Stellantis NV’s Ram truck brand, said during a virtual news conference. “If we can use this custom boot collection to kick off that relationship, we’re more than happy to do it.”

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