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    Licensing program will allow Michigan State student-athletes to use logos, trademarks in NIL deals


    East Lansing — Michigan State is doing its best to embrace the new era of college athletics that allows student-athletes to profit off their name, image and likeness.

    On Friday, the university announced a partnership with The Brandr Group that will give student-athletes the opportunity to combine their name, image and likeness with Michigan State’s official trademarks and logos through participation in a group licensing program.

    To date, players have not been allowed to use MSU logos and trademarks. But now they will be able to voluntarily opt into the group licensing program where they will be able to be marketed in groups of three or more from any one specific sport or six or more from multiple sports in combination with university trademarks.

    Participation in the program does not restrict the student-athlete’s individual NIL rights, as they will still be permitted to enter agreements outside of the program.



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