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    Michigan football’s Cade McNamara gets crypto in new NIL deal


    Michiganfootball quarterback Cade McNamara is getting in on the new frontier of name, image and likeness endorsements. 

    But his new deal is revolutionary. 

    More Management, a “cryptocurrency company focused on membership services, curated live experiences and digital collectibles,” announced Thursday an agreement with McNamara, the presumed starting quarterback, in which he will be paid in crypto for social media posts and personal appearances. 

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    McNamara, entering his junior season, is believed to the first college student-athlete to be compensated in a NIL deal with cryptocurrency. 

    More Management runs cryptotoken MORE, which trades on the Bittrex Exchange.

    Michigan quarterback Cade McNamara warms up before the Penn State game at Michigan Stadium in Ann Arbor, Saturday, Nov. 28, 2020.

    “Couldn’t be more excited to join MORE. I am looking forward to learning more about crypto and being part of this great organization,” McNamara said in a released statement. 

    The college sports landscape forever changed July 1 when the NCAA allowed for student-athletes to be paid by outside companies for an individual’s name, image and likeness. 

    Earlier this month another crypto company, Yummy Crypto, offered the entire Florida State football team $500 each for social media posts. 



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