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    Coffee that tastes good and does good


    Pittsburgh — Jordan Tomb is a musician and visual artist who grew up wanting to make music videos. And for a while, that’s exactly what the Indiana, Pennsylvania, native did at AltarTV and Deeplocal after earning his degree in videography and film at the Art Institute of Pittsburgh in 2012.

    Over the last decade, the 31-year-old vegetarian has created videos for hundreds of bands and musicians ranging from unsigned cafe singers to Grammy winners Imagine Dragons and Snoop Dogg. He’s also filmed and edited video content for companies as disparate as National Geographic, Google and Netflix while playing lead guitar in a band

    Yet the older he got, the more the Bellevue, Pennsylvania, resident wanted to do something that combined his entrepreneurial, artistic spirit with doing good. He ended up in coffee.

    It’s made with beans from countries like Honduras, Costa Rica, Ethiopia and Guatemala that are not just certified organic, but also ethically sourced and certified fair trade — a designation that assures producers are getting a fare wage for their wares along with safer working conditions.

    In January, Tomb and business partner Tim Gaichas launched Jordan Tomb’s coffee and tea company after two years of planning.

    Various teas on display at the Jordan Tomb's tent at the Bellevue Farmers Market on  July 9, 2021. Jordan Tomb's is an organic coffee and tea company dedicated to promoting  artists, designers and other creative people as well as sustainable business practices.

    Making a difference in the lives of others actually runs in the family. In 2017, his wife, Erin, started The Garment Project, a nonprofit that provides new, sizeless clothing to people in recovery from eating disorders.

    Coffee seemed like a good bet, Tomb said, because Pittsburgh has become known as a coffee city. It’s also a product that’s meant to be relished and enjoyed, and could be promoted as fine art.

    “Coffee is having its moment, but it’s an art thing, too,” he said.

    Gourmet Tarrazu coffee at the Jordan Tomb's tent at the Bellevue Farmers Market on Friday, July 9, 2021.

    As for the goodness part, that’s in how it’s produced.

    In addition to being certified organic and free trade, the coffee’s packaging is 100% compostable and shipped in reusable or biodegradable containers. “Even the tape is compostable,” he said.

    You also won’t see any plastic in the company’s roasting area, a former hair salon on Bellevue’s main drag. All the equipment for roasting coffee and packaging the tea is NSF-certified stainless steel.

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