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Tuesday, January 25, 2022
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    Mazda rolls out its first EV, the MX-30, to take on compact rivals


    Mazda’s signature “zoom zoom” will get a little quieter this fall.

    The Japanese automaker on Tuesday introduced its first electric vehicle, the MX-30, starting at $34,645. The 100-mile range SUV enters the compact EV market against U.S. competitors like the Chevy Bolt EUV, Volkswagen ID.4, Hyundai Kona EV and Nissan Leaf. The entry-level, battery-only vehicles are priced about $10,000 higher than comparable gas-powered SUVs — and about $10k lower than premium, compact SUVs like the Tesla Model Y and Ford Mustang Mach-E.

    The MX-30 also tipped Mazda’s hand on a conservative electrification strategy like fellow Asian manufacturers Toyota and Hyundai. Mazda said it is assembling a diverse lineup of EVs, plugins and hybrids while other automakers like GM and Volkswagen focus on high-risk, EV-only lineups. Mazda even offers access to its gas-powered lineup for range-limited MX-30 owners who want to take long trips.

    Though there is little consumer demand for EVs, automakers are facing government regulations forcing battery-powered drivetrains, corporate sustainability requirements and a generation of Tesla-coveting Millennial buyers.

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