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    Pistons’ Cade Cunningham’s latest endorsement to pay him in Bitcoin


    Cade Cunningham, the Pistons’ No. 1 pick, is in the money.

    That’s not just with his NBA rookie contract, which will pay him $10 million as the first overall pick. Cunningham also will make significantly more in endorsements off the court.

    One of those is an agreement between Cunningham and BlockFi, a financial-services company that deals in cryptocurrency. BlockFi announced a multi-year deal with Cunningham that will pay the 19-year-old his endorsement signing bonus in Bitcoin in BlockFi account.

    Cunningham, in return, will collaborate with the company to produce educational videos, interviews and other promotional considerations to help promote financial awareness and cryptocurrencies.

    “I’m excited to partner with BlockFi to really diversify my portfolio and manage my crypto assets, especially as they become more important in personal finance,” Cunningham said in a joint statement. “For me, it’s not just about setting up myself for financial success long-term but also to educate future generations on financial wellness.”





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