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    Detroit Renaissance coach takes The Black Athlete apparel brand into world of NIL

    Detroit — When John White decided to write the book “The Black Athlete,” a fictional portrayal drawn from his experiences growing up in inner-city Detroit, he certainly didn’t quite anticipate what was to follow.

    White, the head boys basketball coach at Detroit Renaissance, now finds himself in the apparel industry — and, as such, diving head-first into the new world of name, image and likeness (NIL) in college athletics.

    White recently signed four college athletes to promote his brand, including women’s basketball players Rickea Jackson (Mississippi State), Leilani McIntosh (Cal) and Taylor Bigby (Oregon), and football player Chris Collins (North Carolina). Jackson, a Detroit Edison alum, was the 2019 winner of Miss Basketball, and the first to sign with The Black Athlete. Collins’ mother, LaTanya, is the interim head women’s basketball coach at Detroit Mercy.

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